With a pleasant visual design, a website appears more credible and visitors like to browse all around. In context to websites, a positive first impression is considered to be the great looks along with great interaction. User Experience is a very important aspect and encompasses a number of factors. The factors incorporate accessibility, usability, overall human interaction, ergonomics, marketing, performance, utility and of course design.
Usability is related to User Experience, but they are not exactly same. User Experience can be defined as emotion, connection and experience that user gains while browsing a website, a product or any services. UX is considered as the key element for any website or digital services as it is important that user enables to browse the website and understand it at the same time with easy navigation and consistent functionality.
User Experience is significant as it creates momentum that helps propelling business forward. However, there are few UX traps that every designer must be familiar with to avoid the same in their designs. These common UX traps are:
When it is about Forms; readability is important. Undoubtedly, it is an important component for any website as they are used to get information of users for further correspondence. In addition, they are sometimes used to leave comment on the website, so it is imperative that they are simple and precise. They must ask to enter only important data and must be self defined. The Forms are not stretched to such extent that user feel them annoying and quit access just because of the lengthy formats. One of the biggest issues with online forms is that they lack instructions on how to fill them.
Fixed Navigational Headers
They are not present everywhere; but yes, a large number of websites still having that. An annoying fact about these headers is that they are too large and this further blocks a wide volume of content which might be important to visitors. Particularly when you are looking for any scrupulous content and it hides behind the header or the navigation menu. More frustrating thing is the presence of these headers on mobile version of the website as they block major content on small screen. This serves a great example of bad User Experience.
Low Contrast of Design Elements
In technologically advanced era, no one has the time to spend making additional efforts for getting through the website and its content; even if you have good eyesight. For a good UX, it is important to have high precision in terms of fonts, colors, background, call to action and all other design elements. All these components must reflect a high level of contrast making the content more prominent and expressive. Call to action button must be easily readable and executable. Low quality graphics is the main reason behind declining conversion rates of the website.
Touch Target on Mobile Sites
Sometimes, the mobile versions of the websites are so prominent that you hit or click the link carefully to avoid activating other links or other advertised products. This is very common that you accidentally hit any button or link especially when they are available too closer to the edges of the device. While designing such links, it is the sole responsibility of the designer to make sure that the user does not have to put efforts to get to the desired link. Spacing plays an important role in this context and it just has to be appropriate.
A little hard work and research on how to avoid common UX traps can help you make exceptional designs with great Use Experience. It is important to make the website consistent with smooth navigation and easy graphics. In addition to above factors that adds to UX, it is vital that the graphics and images must not take longer time to upload as it could be irritating for users.
In the digital era, a number of alternate options exist for any product or website; so always think twice before designing a website on how to make it more readable, accessible, and scalable by increasing its usability parameters. This would definitely help you bring unique websites with accelerated UX and conversion ratio.