Undisputedly, mobile app development, at this moment, is in its prime time. Right now, app development is perhaps the most happening industry, which is growing at a rapid pace in today’s digital ecosystem. The industry, in 2017, gained a phenomenal response, and in 2018, it is going to get even better with a variety of innovative offerings in the pipeline.
Presently, the consumer space is mostly dominated by social media, lifestyle, gaming, email, browser, news, and utility apps developed by tech biggies like Google, Microsoft, Amazon, and others. On the enterprise front, mid-to-big sized companies are coming up with their own mobile applications to meet various business strategies like marketing, branding, and increasing customer engagements through cutting-edge services.
Today, since most of the end-user activities are materializing in the mobile, it is becoming increasingly crucial for businesses and app developers to stay up-to-date with the latest trends in order to deliver the best-in-class user experience to their customers. Explained below are the top 8 trends that are going to drive the mobile app development industry in 2018.
AMP (Accelerated Mobile Pages)
In the digital space, faster is always better. It’s a shame to keep the users waiting. Apps that have a painful load time instantly lose their credibility in the marketplace. For businesses, it’s an embarrassment that dampens the brand image. However, with the help of AMP, developers can now deliver quicker loading experiences by accelerating the speed and performance of mobile apps. AMP is the next big thing that will not only decrease bounce rates but will also change the entire approach to mobile app development.
Android Instant Apps
Instant apps break the barrier between mobile apps and the web. These are usually native apps that virtually function like websites. Instant apps, in general, are catered with a simple user-interface, which loads faster and runs smoothly on practically any Android mobile. Android Instant Apps are also very easy to share with others.
If you want to succeed in 2018, you will have to integrate cloud tech into your app development process. Integration of cloud tech can boost the capacity of app storage, reduce the cost of hosting, deliver quality, and expedite the time-to-market. If you haven’t yet incorporated cloud tech in your app development, you should stop wasting time and do it RIGHT NOW.
Machine Learning and artificial learning
New-generation apps are smart and intelligent. They are continuously predicting what the user wants them to deliver. From virtual personal assistants to cybersecurity, everything today is rapidly shifting towards a smarter environment driven by technologies like machine learning and artificial intelligence. Artificial intelligence, as revealed in numerous studies, has a forecasted revenue growth of over $40 billion by the end of 2020. It is the future.
Virtual Reality and Augmented Reality
Virtual Reality and Augmented Reality are the order of the day. These two trending platforms are poised to drive user experiences to the next level. Android and iOS have both introduced VR and AR integration in their mobile operating systems. VR and AR will define the development of next-generation apps, spanning games, films, news, and 360° videos.
Edge computing, basically, extends the boundary of applications, data, and services from centralized nodes to the extremes of a network. It enables knowledge generation and analytics to take place at the source of the data. Big names in the tech business, such as Cisco, and HPE, are already working on edge computing.
Most of the websites and apps have the chat-bots integrated to assist the visitors and users seeking help or looking for any information about the service which was also a big hit in 2017 and again there is no reason which shows that it will not go to make it to the top 10 trends of the year 2018.
A large number of users have already shifted from web-based desktop banking to mobile wallets for their e-commerce transactions. This digital transformation has been mainly influenced by apps like Apple Pay, Samsung Pay, and Google Wallet. Mobile payment, in 2017, was one of the hottest trends, expected to continue its dream run in 2018 with more vigor.
Analysis prediction, or predictive analytics, is all about predicting the outcome of an event with the help of machine learning and artificial intelligence. It helps enterprises to get an idea about future results by analyzing internal and market-related data. Analysis prediction enables organizations to make precise and more informed business decisions.
In the course of 2018, as various innovations and technologies gear up to disrupt the digital landscape, applying these trends in your mobile app development strategy will keep you ahead in the race for supremacy.