Are you planning to develop your own e-commerce store? If yes, then you must be a bit puzzled – which platform to opt for, as there are several options available? One major fact associated to on-line business is that no one size fits all and this makes it a really considerable issue that requires a thorough analysis.
A number of strategies and tactics affect the eCommerce platforms and makes it either a success or a failure. To make on-line business a success, it requires analysing the facts in advance. These facts include the visibility, volume, design preference, SEO, and budget of the business as well as the platform.
In this article, we will help you make choice easier by a straightforward comparison among the major online platforms on the basis of ease, functionality, SEO effectiveness, popularity and much more.
Explore Various Aspects of E-commerce Platforms
When it is about selecting an online platform, it is important to consider that not every person knows the programming language. Therefore, ease of use must be considered as an important aspect. If you don’t have the potential to bring best out of the eCommerce platform, then it really doesn’t matter that how much variety it offers.
Opencart is a simple eCommerce platform that does not require any expertise in any technical arena. Straightforward user interface and user centric approach makes it easier for users to configure website, products and services in few minutes. Opencart runs over any server configuration.
Pricing: Being an open source eCommerce platform, Opencart is available for free.
Support: Extensive support and assistance is offered through email and community forum.
Pricing: It is an open source platform that can be used free of cost.
Support: Assistance is provided via email.
This eCommerce platform incorporates a sophisticated and a simplest dashboard that clearly indicates the instructions to set-up an eCommerce site. Likewise Shopify, the Bigcommerce’s dashboard also offers a number of modules for processing of credit cards, customization menus, simple and much more.
Pricing: Bigcommerce is available in three plans starting from $29.95 (standard version) and the optimized one is available at $199.95. It might be the most expensive platform, but the features incorporated in it makes it potential one that helps earning better Return on Investment (ROI).
Support: 24X7 support is offered via live chat.
Optimized with advanced features, the platform offers an extreme level of usability convenience. This is an ultimate platform for those with novice technical know-how as it does not ask for any sort of technical expertise. It is easier to alter, modify, delete or edit within this platform without knowledge of programming languages.
Pricing: Likewise Opencart and Magento, CS-Cart also comes as a freeware. The three editions of this on-line platform include free version, lifetime and multi vendor at $0, $385 and $1450 respectively. Freeware helps getting through the advanced versions of the platform.
Support: Support is provided through email.
The straightforward dashboard makes this eCommerce platform handy and convenient to use. The ideal platform is quick and integrated with advanced algorithms with the ability to handle large volume of traffic. The user centric approach of the platform can be evaluated by the fact that it is easier to make additions, deletions, editions as well as customize the appearance of the website. It asks the user if it is moving from another platform and if so, it provides the option to import products from previous platform.
Pricing: Shopify comes in different packages with standard package starting at $14. The features and performance benefits makes this platform worth trying.
Support: Round the clock support is offered through live chat.
Add-ons play a vital role in making the eCommerce platforms a success. In this reference, add-ons integration can be compared as:
- Shopify and Bigcommerce offers a number of additional features including add-ons with easy operability to the same.
- Magento also provides accessibility to a number of extensions and add-ons that makes this platform productive.
- Opencart and CS-cart does not offer any such feature and therefore offers limited attributes.
Although the above mentioned eCommerce platforms are integrated with advance features, offering varying benefits, but the choice is yours. The decision over which platform to select is the matter of choice and individual preferences.
[Originally Published on 28th Oct 2016, Last updated on 11th Jan 2017 ]