User Experience or simply UX is commonly regarded as a determinant in judging the overall performance or excellence of a website. The Interface and the content is usually the user’s main concern, having said that, the user definitely expects easier accessibility to the content and well-organized information. This is where UX comes into the scene.
When your consider the comfortability of the user over the challenge of filling in some intricate content, even though your website stands under-rated or “not in the league”, users may still log in and relate to the simplified content. Nonetheless, at times a well-planned UX could lead to an ordinary interface and that’s something a designer wouldn’t appreciate because what designers seek is something casual, trendy and informative at the same time. And so does the complication read, “Is UX really that important?”
We have gathered plenty of sites that may rarely be complimentedof its UX but in reality, are incredible. Creativity is what reflects the most out of these sites without compromising on their originality and user-interface.
Scrolling: Parallax, Long And Infinite
As one scrolls ahead, he/she would bump into ample of websites particularly those of which engage the user with an unusual storytelling experience. However, professionals find this method debatable. Why would they turn against this? Here are a few reasons supporting their stance:
- These sites may be unknown to the user.
- Confusion and frustration takes their toll.
- As users scroll over and over again, they might end up getting bored after a few minutes.
- Escaping may be a grueling task.
- The navigation may not be transparent and persistent.
- The overall performance of the site would be poor.
- Occasionally, these sites wouldn’t work on mobile devices.
Despite these reasonable facts, users tend to get carried away with the exciting features and adventures the websites propose. Who’d even pay attention to these nowadays? Simply toying the scroll wheel of the mouse does amuse users.
Experiments With Typography and Tag Lines
To pen down some clean content and attract a bunch of users, your message needs to be structured well. It must be crystal clear with a strong intention of conveying the message to the targeted audience. This checkpoint could be achieved only through good contrast, optimal readability and a couple of other related factors. Six potatoes and Biron, for instance, have thoughtfully highlighted their taglines and titles drawing the users’ attention.
But then again, consider Bolden’s homepage. Users may certainly get perplexed when they hit to the site’s “welcome” message. It’s extremely difficult to decipher what the page even says, with its overlapping letters which may appropriately be called as Venn diagrams. But hey, the design does evoke the viewer to try and decrypt the quote. Curiosity sure is a powerful weapon to equip the website with.
WebGL paired with Chrome experiments can definitely not stand as an example of decent UX. Let alone tablets and mobile devices, these experiments don’t work on several browsers even on desktops. However, for the purpose of building web applications, many experimental libraries and state-of-art features have been put into practice. 86 and half years, DEVX Experiments and Interland by Google are a few more concepts gaining importance day by day. They are stirring, resourceful and captivating, definitely engaging the surfer for at least 10-15 minutes.
In any case, user navigation is a must improvement or feature to be incorporated in every website. No one would be interested to hunt in the dark. It’s either a do-or-die situation. Navigation may as well improve the UX to the next level or drown it further by a few more levels. A simple and handy main menu along with ready information at the surface must be the highest priority of the developer.
The website could make use of sticky nav bars to lead the user on his journey; plain top bars with navigation links and hamburger menu buttons also help in the same mission. Stick to the plan but in lieu of offering a map with vague descriptions, users might need some detailed yet easy information of where they are and a Navigation GPS Unit could be handy then. In another perspective, these minor changes would steal the bounciness of your interface.
What about something that pops up unexpectedly, like a creative menu? Well, this is a great technique of recapturing the attention of the user. Use it smartly and your website would own an impeccable twist, procuring some valuable curiosity of the surfers.
Users definitely expect decent content from every web app they find intriguing. What matters after the genuinity of the content is the user experience and it entirely depends on the interface designed by the webmaster. This is a universal fact, be it concerning plain blogs or highly classified portals. Furthermore, web viewers demand accessibility of websites on the go. Mobile-friendliness or cross-browser compatibility helps in achieving this goal.
Why UX? Compare this situation to that of the real world, we go head over heels for stuff that is trendy and has a bounce to it, something that might be really boring or uncomfortable yet we admire and use them anyway like boots or long rides.
Now, coming back to UX, is clean environment really an essential portion of powerful web apps? Do we stick to the typical strategies and expect a crowd that might never show up? Originality and creativeness must be absorbed well, balancing them equally to develop a vibrant website to win over user expectations.