Is Infinite Scrolling Convenient or Annoying? Find Out! | WebSurfMedia

Is Infinite Scrolling Convenient or Annoying? Find Out!

Infinite Scrolling has become more popular than ever as it keeps on refreshing the page while scrolling. It is designed apparently for replacing pagination and has been proved more friendly approach with optimized user experience. But sometimes it proves to be a reversed theory. So let’s find out how Infinite Scrolling breaks UX and makes the web page appear bulky.

To explore this, it is even important to understand that what Infinite Scrolling actually means. It is actually a confined design for web pages where all the content of the website rests on the home page collaboratively and navigation links are pointed to the bookmarks within the home page. In the absence of scroll bar, users are required to come across a massive chunk of content with both light as well as heavy elements.

Infinite Scrolling Breaks UX

The concept is also termed as ‘One- Page Website’. It is probably true that infinite scrolling results in breaking up user experience as more the content on the page, more time it will take to download. As the website contains both text and images, some of them are heavy, so the download time for a page solely depends upon the volume of data it holds.

It can also be defined as the concept that fetches the content asynchronously from the master file of the database and insert the retrieved information to the incorporated files meant for each page. It is often experienced that as the user scrolls down, the content keeps on downloading, hence making the page more bulky. In addition, the page sometimes takes more time in downloading the content and this really bothers the user.

Why Infinite Scrolling is Frustrating?

No doubt, Infinite Scrolling has a number of benefits, but at the same time it is quite inconvenient at times. Some of the disadvantages that prove Infinite Scrolling breaks UX are:

  • The application consistently listens for scroll event and if any discrepancies take place, the event causes performance issues.
  • It might prove to be annoying when user wish to return to the top of the page or in between the home page.
  • Since the Footer section of the website incorporates important information about the website such as ‘Terms of Use’, ‘Refund Policy’, ‘Privacy Policy’, etc., it becomes difficult to reach there to get link to that data.
  • Back link or back button cannot be used to return to a specific section of the website, so it comparatively takes more time in reaching particular information.
  • There is no provision available to opt out of a command or to cancel the action initiated recently.

Checklist to Ensure Success of Approach

When it is about designing an Infinite Scrolling website, a quick checklist can be referred to ensure it leads to positive output:

  • Is it possible to share a URL for a particular section or return back to a specific segment?
  • Is there any alternative to disable infinite scrolling feature and switch to standard paging?
  • If it offers convenient accessibility to keyboard users and what if user have to reach the footer section?

Since Infinite Scrolling have been used in many popular websites, especially the online shopping stores, it is hard to evaluate its success. As a whole, it can be concluded that Infinite Scrolling breaks UX in many ways, but little efforts and research can turn it into a productive approach.

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