There are many companies big and small that have decided to rebrand themselves. In some cases, it doesn’t go as well as they had hoped, and this can sometimes spell the end of the company. However, you may decide that rebranding is the only way that you can get your company back on track. It is important to find out how to rebrand effectively, so you don’t make the same mistakes as other companies.
Why Are You Rebranding?
It is the big question that all companies in this situation should ask themselves. No matter what the size of your company, rebranding is a huge step that has to be handled carefully. If you are losing your customers because they are evolving faster than your company is, then try to match their pace by creating what they want. It can be a good way for your customers to rediscover your company and it won’t need a large rebranding exercise. If, however, you have been suffering from falling sales and a lack of reach for your brand, then it could be a good opportunity to rebrand.
There is no point trying to rebrand your company if you are not aware of the issues. To make it work, you need to figure out what your customers think about your company. Ask for their opinion about what they love about your company and what puts them off buying from you. You might learn that it is something that doesn’t require rebranding at all, but can be resolved in other ways. You should also get feedback from your employees to see what they think about the company and where it is heading. Sometimes those who are working within the company can see where the problems are.
Changing Your Brand
Although changing your brand involves more than just picking a new logo, it is important that you choose your logo carefully. Think about what you do and try to incorporate it into the new logo. You can click here to see easy to use logo makers from Adobe Spark. Your color theme may also need to be changed so that it no longer represents what you used to be. As with the logo, you need to choose your colors wisely, or you might find that you are clashing with another company.
Make it a Competition
Some companies have had great success from putting their faith in their customers to pick the right logo and color theme. You can choose a selection and ask them to choose the best, or you can let them design one for you. It can be a good way to get your customers involved and feel part of the company again. You can offer a prize for the winning design, and it will be a good way to keep your customers interested.
If you do need to rebrand your company, then think about how you will achieve it and what you are looking for afterwards.