WordPress is an open source Content Management System. Earlier It was considered just as a Blogging tool. Slowly and steadily it has evolved into a Content Management system full of features. A number of websites are being developed on WordPress every day. WordPress has become quite popular among the developers and business owners. It has reached the new heights of success in past few years. It is a great development tool that extremely is easy to use.
Using WordPress you can develop a website or run your blog easily. It is easy to manage a WordPress site or a blog for the non-coders too. You do not need any hard coding skills to start a website or a blog on WordPress. This makes it so popular choice among the users. It provides you a long list of features so that you can customize your website as per your desire.
One of the standout features of WordPress is that it is SEO friendly. It is easy to customize your WordPress website or blog. You can use a number of plugins for your SEO efforts. WordPress sites have a clean and simple code it easily attracts the search engine spiders and improve your search engine rankings.
Although you are gifted with all these SEO utilities in WordPress, the content of your website or blog is a defining factor. The content of your posts is an important factor of on-page SEO. A post with a good quality content contributes to improving the search engine ranking of your website.
You must have heard a phrase “Content is King” lot of times. It is a simple sign that you need a quality content for a successful website. You can make as many efforts for the design or SEO of your site, but your ultimate goal should be that the readers can easily get what you are trying to say. If your site is coming high in search engine rankings but the users are unable to get the exact information then all your efforts will be wasted.
The quality of content depends on many factors. Readability is one of the major factors in determining the quality of a content. Higher will be the readability of the content higher will be the quality.
So it is clear that to improve the quality of your content you have to improve the readability. In that case first, you have to be aware of readability.
What is Readability?
Readability is simply the ease which your post can be read. At present, there are a number of formulas that can be used to calculate the readability of your post.
Flesch Reading Ease or Coleman Liau Index :
Both of these two formulas access the length of the words, sentences, and paragraphs to indicate how difficult a post can be understood. Lower the scores mean lower the readability.
Kincaid Grade Level or Gunning Fog Index:
These formulas indicate the years of education required to understand the post on the first sight.
How to Analyze the Readability Score?
The easiest way to analyze the readability of your post is to add a readability score analysis on your WordPress site. It will allow you to analyze the readability of your posts and pages using some standard tools.
There are a number of plugins that you can add to your WordPress site to check the readability score of your posts. In case you are using Yoast SEO plugin then it is good as it comes with inbuilt content analysis tool. This tool enables to check the readability of your posts.
If you are not using Yoast SEO plugin then you need to add some other plugin for readability analysis. Just install and activate the plugin. After adding the plugin just add a new post and you will get the analysis for your post.
Once you have analyzed your post you would like to improve the readability of your post depending on the analysis. Here are some tips to improve the readability of your posts:
Use proper Headings:
You should always keep in mind that the users do not read the complete post or article. They just scan the post and find the things of their interest. So use proper headings to make it easy for the users to scan so that they can find what they want.
Short Paragraphs :
It is a normal habit of the readers to skip a long paragraph. Do not use long paragraphs it may cause the readers to stay away from your posts. Using 4-5 sentences in the paragraph makes it easy for the readers to scan.
Use Simple Words:
Using difficult and complex words may give a hard time for the users to scan your post. Try to use easy words which are used commonly.
Formatting Tags and Typography:
Typography plays an important role in the readability of the post. If the text is not in a readable font that it mat affect your post negatively. Moreover, try to include formatting tags like bold, italic, underline in your posts.
Do not make your post look like a heap or words or images. Use plenty of white spaces in your post. It will increase the readability.
Readability can surely increase the quality of your content. More your content is readable more will be attracted audience towards it, making your posts and website popular. You can use the tools to analyze the readability and they help in improving it. You can use the above given simple tips in your writing and it will ensure an improved readability for sure.
About the author – Mary Scott is a WordPress Developer by profession and writer by hobby. She works for Stellen Infotech a reliable offshore WordPress development company. She loves sharing informative posts, covering WordPress and web development industry.If you need to hire a web developer, connect with her company on facebook.