If you are planning to establish your business and start your own venture and considering a stable platform to start the development with, then the first thing that you would consider is whether to go with mobile apps or web apps. Mobile web and mobile apps look similar but there are certain factors which bifurcate the road.
Why does mobile apps emerge to be at the top?
# The size plays a crucial role: One of the factors that have led to the rise of the mobile app is the screen size of the mobile computing devices. As compared with desktop, the sizes of smartphones are negligible but have a unique user interface (UI). Additionally, mobile devices provide an impoverished user experience. Users can easily use on-the-go services with ease without having to carry a typical desktop.
Mobile devices also have features like HD video supportable, short bursts of focused and strategic content etc which have made them stay ahead. These approaches have made mobile apps the cynosure of all the eyes.
# Mobile web are getting increasingly good at drawing more traffic. People are tech-obsessed and they are ubiquitous. Social networking is an integral part of their lives hence, developing a mobile app and syncing it with social media platforms will boost the scope and reach of the businesses.
# Mobile apps are capable of providing enterprises with an exceptional business experience as through apps they enhance their visibility and it also changes the transaction techniques as various app stores offer a pseudo micropayment ability that lets you collect money from users, which is quite difficult to achieve over the web.
# The main advantage of mobile apps is the high level of engagement you have with your clients. Nowadays, most mobile apps have push notifications which help in communicating effectively with the client. Even in the absence of the internet, mobile apps can provide the customer with some valuable information. Furthermore, apps have some benefits like:
- Real-time promotional tools.
- Cost-effective investment with high ROI.
Going by the numbers:
There is an upsurge in the number of Smartphone users and is resulting in a huge growth in the number of applications download. The growth curve is only increasing and the number of mobile phone users is expected to pass the 5 billion mark by 2019 so you can easily figure it out that mobile apps are going to be the next big thing as to cater to the ever-growing Smartphone users need hence, more mobile apps have to be developed.
That’s not the only thing that makes mobile apps have an upper hand over the web but the number of mobile apps downloaded too. There is an enormous increase in the number of Smartphone users resulting in the increase of the number of downloads.
Clearly, the data shows that apps give the most detailed opportunity for enterprises. The better opportunity to engage with the customer in real time. The introduction of new web technologies like HTML5 have led to the development of web applications with enhanced functionality but on the other hand, the popularity of mobile apps cannot be avoided as they are more usable. Limited optimization is possible during website design and that is the reason why mobile apps are in demand.
A mobile app is capable of running past all the limitations that a website faces for mobile apps are considered for mobile strategy, thereby, the expense of mobile apps will only increase because there are more platforms to develop them.
The crux is, a well maintained mobile app can outweigh a well-optimized website any day because apps are more personal and engage with customers at a greater level than with the websites. It exhibits more real time results. Mobile apps capitalize where websites fail as websites can be over-optimized in order to make them look more like a native app while mobile apps take care of the clutter hence, are the next big thing.
Author Bio: – Jessica Alba is a Web Developer at CWS Technology for more than 4 years and has worked on the diverse subject matter. Fuelled by a passion, for research she provides enthusiasm through her work.