The animated logos are one of the hottest trends this year.. Not just because they’re cool, but also because I consider the animated logos are one of the marketing and design trends that you should actually consider.
Animated logos are no longer kept just for the end frames of videos, presentations, banner ads, and archaic flash animations. In fact, even if they have been around for 25 years, the tendency of using them has become stronger since 2015 and in 2017 it’s one of the most popular trends in graphic design.
Why? There could be many reasons, but the most important are:
• An animated logo is an incredible visual focal point for any website that will lift up your brand name
• Animated logos keep hold of observer’s attention
• Animated logos boost brand awareness
• Animated logos make a healthier storytelling
The University of the Arts Helsinki