Artificial Intelligence: An Aid or A Hurdle for Existing Web Designers? | WebSurf Media

Artificial Intelligence: An Aid or A Hurdle for Existing Web Designers?

As tech advances and innovation takes a stand, something that was predicted years ago, has already taken the world by its sway. Several tech giants, including Google, Facebook and Microsoft, have aimed to score this field in computer science called Artificial Intelligence, bringing about colossal changes in the way we perceive computer systems today.

In wake of this era of AI, millions of SMEs have stepped in to discover the perks of AI and how it would benefit them in return.

Defining it briefly yet coherently, AI deals with the simulation of human intelligence through machines. AI is the cool tech in town packed with its targeted goals and promising potential which, with human intelligence, has no letdowns.

This triggers the need to answer a question that has been haunting web designers and for that sake, associated employees, for a long time now. Would AI axe and endanger their occupation or would it arouse them to work better?

How has AI influenced this domain anyways? Let’s find out:

Current trends in AI

Let’s start by analyzing the tech-giant, Google, which is in the limelight when it comes to break through technologies.

Its Cloud Machine Learning Services hit a home-run, tagged as a “fast, large scale and easy-to-use” facility. Google offers both pre-trained models and customizable models where one can structure his own model through Mainstream Machine Learning.All the more, it dispenses a platform for enhanced learning along with remarkable accuracy, called deep learning system.

Job search, video and image analysis, speech recognition, translations and text analysis constitute a few of the fields where Google has its APIs ready.

Be it images, objects or simply some text, image analysis takes care of the content by allocating apt categories to them and searches for objects, faces or scans the text printed using machine learning models. Google has also rolled out the red carpet for web designers to build their own AI design app.

Leading AI Web Designers

The world of web design has acknowledged the presence of many brands which use AI already, a few worth mentioning are:

Logojoy, an online DIY logo design service which functions as a tool for small companies to design their own logo. By means of advanced algorithms and AI put to good use, these companies get assistance with re-branding or blogging.

Bannersnack has been into AI as well, for a long period now. Their intelligent algorithms rate banners, and decide if they are appropriate and good enough to attract sales.

Undeniably, these services are decent enough to be used by SMEs, who hold a tight budget. Turning the pages to advanced AI, let’s discuss about a website that builds itself: Grid.

Molly, an AI Web Designer, will manage the content you provide on The Grid, akin to Siri on Apple iPhones. An intelligent move indeed, in conjunction with powerful marketing schemes, stating that in three months, they would have ample design decisions than stars in the galaxy.

AI Outlook in Web design

Shift of focus from Search to AI was a pivotal step taken by Google, speaking of which, we need to contemplate over the fate of the designers who, meanwhile, lose their jobs and opportunities in the field of interest. Rethinking this would affect both the employees and the tech advancement. What’s stuck in the middle is the risk of web designing with particular design principles.

Despite the fact that AI would best suit web designing with the cost-efficient DIY services being offered, this would involve the trade of the web design services which would again cause a hitch for passionate web designers.


Back to square one, does AI pose a threat to the web designers or is it an opportunity in disguise?

As far as web designers are concerned, clients depend on them for matters other than just designing logos or websites; hand-holding, original ideas, expertise, professional input and feedback, to name a few.

Predictions don’t fade away, but they deliberately get proved to be way off beam at times. For instance, paperless offices was a hit story back in 1975, which apparently never happened, however, computers do dominate offices now, as predicted.

Thus predictions may not always be real. It’s hard to guess if AI would really replace humans with its ‘human intelligence’.  Nevertheless, keeping an eye on technological progressions does no harm unlike stagnation.



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