It seems like the desktop era has now transferred to mobile age and with this the designers have become more concerned about the User Experience which is now popularly known as UX. Nowadays, a mobile version of almost every website and apps is available that makes them more scalable. So, it becomes more important to focus on UX the way the designers focuses on the UI.
For making a website more effective and accessible, having an attractive User Interface is not worth it; instead, a smooth UX will do the trick. Although, if you aim at designing a clean and simple website that is mobile focused; it can still be designed maintaining sophisticated looks and appearance. To make a mobile version of website more scalable, it is important to know the ways to optimize your site for mobile.
1. Know Your Users & Intended Market
Performing a thorough study on the type of users that the website is intended for will help optimizing the marketing and scalability parameters. It is important to know the audience to make the website more compatible as per their demands and requirements, making it worth scalable. It is important to understand user behavior as two different kinds of users prevails that include those that browse the website with aim to perform a particular task and other one that browse the website without any intended goal. The website must meet the specified aims of its audience.
2. Fluid Layouts is the Call of Time
Creating a layout that seamlessly adapts to all the screen sizes is an effective design strategy. Believe it or not, there are a countless screen sizes available and this makes it a bit difficult for which size to design for. Fluid layouts make it even far simple as these are based on percentages and not the measurements. Fluid layouts take over the traditional web layouts and set standards for today’s web designing community. These layouts are a bit tricky, but using them, designers can become assured that their designs would be access by a large number of users.
3. Keep in Mind the Mobile First Strategy
Today, most of the web developing companies aims towards designing technologies compatible to mobile devices. The tendency to design apps for mobile phones has increased in the recent years in comparison to design the correlated designs and techniques for laptops or desktop computers. So, if you are sure that your website will be accessed by a large volume of users on mobile phone or mobile devices, there is no harm in adopting this ‘Mobile First’ strategy as this will make your website more scalable offering accessibility to a wide spectrum of users.
4. Content Must be Accessible to All Types of Users
Designers sometimes keep a specific volume of content hidden from the mobile audience, though these elements are available to desktop and laptop users. This is sometimes due to the fact that designers think that there is already a large volume of content and the mobile users might feel it bulky. But this is not the case, in fact, hiding even a single element of information on mobile layouts can leave the users frustrated. Therefore, always ensure to display every single bit of data on the mobile layout the ways it is available on other fluid layouts.
5. Touch Optimized Design for Improved UX
Yes, this is no doubt, a very important point when we are talking about the ways to optimize the website for mobile. This is a well known fact that the mobile users access websites and applications using touch interface. So, ensure that the mobile layouts are touch friendly instead of mouse pointer’ friendly approach. It must be easier to navigate through the layouts using a pinch, zoom-in and zoom-out aspects. Therefore, the layouts must be compatible and must function in accordance to multiple mobile devices. To make this possible, it is important to go through the User Interface key guidelines for better understanding.
6. Simplify the Functional Parameters
The website functionality must be kept simple so that the visitors can cherish their visit. With consistent and smooth functionality, users would love to browse through and this will increase website’s customer retention ratio. A straightforward navigation is the key to assure faster functionality. Therefore, always ensure to work on all the buttons, columns, tools and other design elements to boost up the functional speed making it faster. The fact is that when users put efforts in accessing the website, they would find it rather useful to move to another one. Therefore, the navigation needs to be effortless for higher outputs.
If you are looking forward to design a mobile friendly interface, there are a large number of ways to optimize your site for mobile. In addition to above mentioned ways, you can study developer’s libraries and the set guidelines for better output.