If you are a designer, you must be familiar with the very popular question that whether to keep the landing page simple with zero navigation strategy. Well, many of the supporters and promoters argue that the Call to Action button is the only thing that the landing page must reflect. As it will increase the conversion ratio and eliminate all the disruption; while antagonist says that this theory is just too intense.
This sometimes creates mystification among designers about what course of action they implement in their landing page design. However, to bring the anxiety level to the minimal, it can be concluded that the landing pages must be designed keeping in mind the minimal design scopes as more the distractions, more would be the cost to the website. Here, distraction refers to anything that takes user away from the intended motive of the website. Therefore, there are some facts and concerns that must be considered in order to make the landing pages more responsive to get the best outputs.
Since navigation free landing pages are in trend today, but many of them still prevails with navigation bars. It is a well trusted fact that eliminating these bars from the landing pages results in accelerated conversion rates. And it works on all types of content that the page offers whether it is meant for free demos or trials or the content-developing kits and e-book templates. Study reveals that after removing the navigation bar, many websites have increased the conversion rates to 90% and some even 100%.
Remove Stock Images
In addition to navigation menu, another element that deserves boycott from design arena is the Stock images. With unresponsive nature, these images put an adverse effect on the conversion ratio. Undoubtedly, they fail to encourage trust of the visitors; therefore, it is beneficial to use images of the real clients who are benefitted from the product. Once the real images are displayed, the very next step is to make sure that the consistency and the flow of the page works just smooth right to the Call to Action button.
Focus on the Call to Action
Call to action button is undoubtedly one of the most difficult things to design on the landing pages. A lot of consideration and innovation is required to make things work exactly what they are intended for. If the structure and architecture of the page is just right to make the product or the services persuasive, the visitors will definitely browse throughout to get more information and understanding about the product.
Since, removing the navigation is the main topic of discussion; but eliminating these menus might result in removal of some of the links. This will not only result in accelerating the conversion funnel, fewer elements will lead to client attention. It is always helpful to make other existing links as noticeable as possible. In addition, it can be concluded that the fewer distractions and disruptions will result in increased client conversion rates.
Simplicity & Conversion Ratio
Designers must be familiar with the fact they are designing for the consumers and all the elements must work in lieu to satisfy visitor’s psychology. When the client is greeted with a number of links, navigation menus and other interruption elements, they would definitely drop the site and would find out alternate options and this will affect the conversion rates.
Therefore, minimalism is the theory designers must consider while designing the landing pages to make them more responsive and to increase the client conversion rates. This is the simple theory that must be taken into consideration throughout the design campaign.