Today, designers are increasingly switching to dramatic typography, a trending web interface, which basically establishes the primary connection between a website and its users through visually engaging typefaces.
Dramatic typography provides designers an excellent opportunity to heighten text content, create a memorable brand identity, and an impactful impression while leveraging outstanding readability and legibility.
This unique typography is engaging, it’s immersive, it stands out in the crowd, demands attention, and builds an ’emotional connect’ with the viewer to clearly convey the message it is trying to send across. The power of words is well known to everyone, and nothing like it if words are displayed in a way that is visually animated! It is, in fact, what modern websites are all about!
To make this happen, web designers should integrate dramatic typography in their web designs, and here’s how they can do it the right way –
1. Use of Simple Typefaces
Web designers should keep in mind that simplicity is the most glorious form of expression, and interestingly, the best kind of dramatic typography.
Simplicity is the ultimate sophistication – Leonardo da Vinci
Incorporating simple, yet dramatic typography on a web page is fairly easy. Designers can just choose a simple typeface and follow the instructions provided below –
● Increase the size of typefaces
Large typefaces send a strong message, particularly when it is merged with hero images.
● Use contrasting text colors
Text colors that contrast well against a background or an image, produce a fascinating visual effect. Preferably, black or white text colors should be used against brightly colored backgrounds.
● Add bold styles
Designers should take into account the use of various fonts that blend well with the webpage they are designing.
Letterforms can be stunning, and a great way to captivate the attention of viewers.
It has been observed that a message can be powerfully conveyed by applying extremes in groups, or in isolation, without being repulsive.
2. The Art of Creatively Deploying Simple Interfaces
Overall, the use of simple typefaces communicates brilliant transparency and clarity across all devices. All that web designers need to do is a bit of research with typography.
They should keep in mind that creating memorable and engaging user experiences from the most elementary fonts is absolutely possible.
There can be several use cases, for instance, an ALL CAPS copy could be employed to convey a message loud and clear, whereas, on the other hand, simple typefaces coupled with animated videos or effects can be used to emphasize something that needs special attention.
3. Leveraging the Potential of Decorative Typefaces
Decorative typefaces have the reputation of inducing mixed feelings among web designers. Most designers adore and leverage decorative faces in interesting and creative ways, while there are others, who contemn decorative typefaces as sloppy and cheap.
Many believe that decorative typography can spoil the show, but the fact is, if used appropriately, it can perfectly highlight the spirit of a website or a brand in an outstanding way.
Nevertheless, this can happen only if the typography blends seamlessly with the ambiance of a website, or the ‘persona’ of a brand. When the ideal balance is achieved, the entire experience just gets better by many folds.
Several prominent designers have cited how decorative faces, when used in conjunction with a minimal, simple layout, produces an energetic as well as a mysterious experience.
Following that line, new web designers, intending to incorporate decorative typefaces on a webpage, should always use minimal layout for a clutter-free, optimized visual effect.
4. Making Use of Hand-Drawn Typefaces
Lettering and script fonts add a classy, artistic flair to any design, provided it is done in a right way. Over the years, hand-drawn typefaces have been a part of various artworks, and there’s a great opportunity to make use of this elegant text type in web designs as well.
Hand-drawn text types are unique and powerful, and they present an excellent way to add a ‘human element’ to the site. A brilliant example of its use can be seen in the Grain & Mortar website. Take a look – http://grainandmortar.com/
Designers, however, shouldn’t get super-excited with this charming typeface and overuse it in any way, which might degrade the readability drastically. Its use should be only limited to big titles that are overlaid on vibrant backgrounds or images.
5. Superimposing Typefaces over Elements
Probably the most dramatic way to present a text is by superimposing it over graphical objects and elements. There are typically two ways to do this. The text can be made to ‘fall’ over an image, or alternatively, it can be pushed behind the primary image to give the image more prominence.
There are several aspects of web design, such as patterns, textures, and artworks that designers have to carefully take into consideration while superimposing typefaces.
Lastly, it has to be remembered that no matter what technique is being used, the prime focus should always be on legibility, and readability, which, in fact, are two most important factors that enhance a website’s user engagement and experience.